A Business Marketing degree course consists of subjects that afford the student an in-depth understanding of the varied aspects of strategic promotion. Among these fields are advertising, direct sales, retail, international and research. Developments in the industry, as well as ethics and corporate citizenship are other subjects in colleges.
The Associate in Business Marketing degree program integrates classroom sessions with on-the-job training as a preparation for careers in advertising, retailing and related fields.
These are some of the subjects in this degree course.
Word Processing
Sales
Business and Technical English
Computer Applications in Business
Business Mathematics
Principles of Retailing
Universities Offering Bachelor's Degrees
Capella University
The Bachelor's in Business Marketing degree aims to expand the student's educational experience and career opportunities. The subjects listed here show the program's orientation towards the fundamentals as well as new trends.
E-Business Sourcing and Sales
Sales, and Channel Management
Brand Identity and Communications
Research
Ethics and Enterprise
Public Relations
Strategy
Strategic Promotion Across Borders
Ferris State University
The university's Bachelor of Science in Business Education Marketing aims to develop teachers. Technological developments have resulted in a growing demand for careers in business education.
Graduates may find employment in education as well as government, business and industry. The program combines business professional education, general education courses and direct teaching experiences. Online Degrees Bryan College
The Associate of Applied Science in Business - The program takes 80 weeks to complete. The course provides the basics of strategic promotion, advertising and communications. This is designed primarily for newcomers into the field.
Course topics include Advertising and Promotions, Consumer Behavior and Management. There are courses in computer applications for business and communications along with general education subjects. Subjects tackle areas such as Consumer Behavior, Research, Retailing and Merchandising.
Western Governors University
The online Bachelor of Science Marketing Management degree provides an in-depth appreciation of strategic promotion, pricing, distribution, sales, and other fundamentals. This course is designed for professionals who wish to gain skills to expand a business. Individuals seeking entry to the marketing field may also pursue this degree course.
The marketing program in this business school involves eight study domains needed to complete a professional marketing portfolio.
Management
Foundations
Liberal Arts
Business Law and Ethics
Promotion and Business Communications
Finance, Accounting, and Information Technology
Organizational Behavior and Management
Economics, Global Business and Quantitative Analysis
Marketing Grad Schools
The University of Maryland University College conducts a course leading to the Certificate in Integrated Direct Marketing. The graduate course trains students to design, implement and measure the effect of multiple media and sales channels such as publicity, advertising, direct mail, interactive, telemarketing and field sales.
Some subjects are Introduction to Graduate Library Research Skills, Statistics for Managerial Decision-Making, Intelligence and Research Systems.
Northwestern University
The PhD in Marketing program is designed to provide students with insights for identifying promotional opportunities and formulating the appropriate strategies for implementation. Courses build the analytical skills needed to make long-term progress in the profession. The course requires four to five years.
Fashion Marketing School
Parsons' The New School
This school's Associate in Applied Science (AAS) in Fashion Promotion provides intensive study for starting new careers and advancement in the field. The curriculum provides the fundamentals in marketing, merchandising, and retailing for the fashion industry. There is an online degree option.
The range of schools provide training in the various disciplines related to strategic promotion. A Business Marketing degree can lead to a productive career in business and industry.
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